our neighborhood now has its very own logo, as you can see here
I like it very much. I’m not sure about the color scheme, but it’s not bad. I’m pretty sure that’s our church, as well as the Cross’s house, both of which are dear to my heart. considering the folks who designed it, it comes as no surprise they included these buildings, both of which are very fine representatives of our historical architecture. one question: why no “.” in St. Elmo?
and if the St. Elmo blog folks see this, please note that the comments on your blog are currently disabled. and one more thing: thanks!
Period was distracting visually, since it’s already a VERY complex mark. We actually wanted (and still believe it’s the “right” typeface) Helvetica. The typeface you see there is Archer, a typeface I love. If Chattanooga was a typeface, I think it’d be Archer.
But Helvetica, what with it’s Alpine valley roots (much like St. Elmo), that’s much more the neighborhood in question. Used here, it’d be distinct, unique, and special (there’s nothing like it in the area). I can’t get the image out of my head of it used on our street signs.
Oh well, waddya gonna do when a visual identity isn’t just voted on by committee, but by the entire neighborhood (or at least the people at the CAHSE meeting at the time. I should have tried to rig it).
makes sense, thanks. I like the typeface, but I agree that Helvetica would’ve been nice too (although I think it’s often over-used)
DEFINITELY agree that it’s over-used (just wait, in 5 years we’re going to be sick of Gotham, the 21st century Helvetica), but it’d be unique in Chattanooga, the immediate context of the ‘Mo and it’s visual identity. I’m happy we ended up where we did, with a slab serif and not some gross scripty-face.
I like the font choice – reminds me of the book the town’s named after:
http://docsouth.unc.edu/southlit/evans/evanstp.jpg
also, they used TWO periods!